27/09/2026

A landing page in a week: what to test first

The fastest way to test a business idea online is a landing page with one clear promise and one action.

Assembling a prototypeAI-generated image

Your first landing page tests one thing: is the promise compelling enough for a visitor to leave their details or book a call.

One promise, one action

The headline says which problem is solved. The button says what happens next.

Metrics

  1. Visitors by source (UTM)
  2. Conversion to contact
  3. Qualitative feedback

Author

Petri

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