Questions about testing ideas

Turn the idea into something a customer can react to – a landing page, a concept image or a pre-order – and measure what customers actually do. Only then decide whether to invest more. The Aulis way: pick the single most important assumption, build the lightest test for it and agree in advance what result means go.

Start with the customer and the situation where the service is needed. Then describe the promise, the content, the customer journey and a first price on one page. The concept is ready to test when you can explain it to a customer in a minute.

An MVP (minimum viable product) is the smallest version of a product or service that shows whether customers buy and use it. An MVP can be a web page, a manually delivered service or a small batch of products – it doesn't have to be software.

A prototype tests whether a solution works and what it looks like. An MVP tests whether customers really buy and use it. A prototype can be unfinished; an MVP must work well enough to give the customer value.

A service can be made visible as a customer journey, a service description, a mockup, a presentation page or images of the service situation. The goal is that customers understand what they get before the service is built.

Show the product as concept images or 3D visualisations and ask for a clear action: a pre-order, an email or a quote request. A physical prototype at a fair or pop-up tells you more once first interest is confirmed.

Service design means designing a service from the customer's point of view: for whom, in what situation, what the customer experiences and how the service is delivered. In practice the result is a concrete service description, customer journey and package – not just a report.

A first concept often takes half a day to a couple of days. Broader concept work with visualisations and tests usually takes 1–6 weeks. The duration depends on what you need to learn, not on the calendar.

Yes. Aulis can take responsibility for an agreed part of the work or act as extra hands for your own team. You only need the idea and someone who makes the decisions.

AI speeds up ideating options, copy, concept images and digital prototypes, so more options reach testing with less work. Decisions are still based on real customer reactions, and AI-generated images are labelled.