Case · B2B service

Viri & Palo

From existing capability to a new B2B service – the experiment is running.

Starting point

Can existing expertise become a service businesses buy?

The expertise was there, but there was no packaged service and no evidence of how business customers would find and buy it.

Professional services are hard to sell before they have a clear shape and name.

A clear service concept, a website and search-optimised content will bring relevant enquiries.

The Aulis Loop in practice

01
Idea
Existing expertise was shaped into a service idea and target audience.
02
Create
Service concept, website and an SEO and content foundation – just enough for the service to be found and bought.
03
Test
Market test: do findability and content bring real enquiries?
04
Learn
We track which topics and messages create interest and who is asking.
05
Decide
The service is developed according to what the market tells us.

The experiment is running and the service is being developed based on what we learn. We will update this case once the next decision is made.