Aulis
Concept development
The idea exists, but it's hard to explain – to customers, investors or even yourself.
The problem
The idea exists, but it's hard to explain – to customers, investors or even yourself.
What Aulis does
Idea sparring, customer need, value proposition, product and service ideation, business model, naming, positioning, first pricing and offering structure.
Tangible output
A concept one-pager, service structure, product concept, customer journey, offer architecture and pricing hypothesis.
Example
Viri & Palo: existing expertise was shaped into a focused B2B service concept, then taken to a website and a market test.
How long it takes
Idea Sprint 0.5–1 day. Broader concept work 1–6 weeks.
Questions
Straight answers.
How long does concept development take?
A first concept often takes half a day to a couple of days. Broader concept work with visualisations and tests usually takes 1–6 weeks. The duration depends on what you need to learn, not on the calendar.
How do you develop a new service concept?
Start with the customer and the situation where the service is needed. Then describe the promise, the content, the customer journey and a first price on one page. The concept is ready to test when you can explain it to a customer in a minute.
Can you prototype an idea without your own project team?
Yes. Aulis can take responsibility for an agreed part of the work or act as extra hands for your own team. You only need the idea and someone who makes the decisions.