Aulis
Service design in practice
You have a new service in mind, or the current one is hard to buy: customers don't understand what they get or what it costs.
The problem
You have a new service in mind, or the current one is hard to buy: customers don't understand what they get or what it costs.
What Aulis does
Service concept, customer journey, packaging, description and pricing. We make the service visible: a presentation page, mockup or images of the service situation.
Tangible output
A service description, customer journey, buyable packages, a presentation page and a test plan.
Example
Viri & Palo: service idea → service concept → website → market test.
How long it takes
Product / Service Sprint 1–2 days. Tests scoped per test.
Questions
Straight answers.
What does service design mean in practice?
Service design means designing a service from the customer's point of view: for whom, in what situation, what the customer experiences and how the service is delivered. In practice the result is a concrete service description, customer journey and package – not just a report.
How do you develop a new service concept?
Start with the customer and the situation where the service is needed. Then describe the promise, the content, the customer journey and a first price on one page. The concept is ready to test when you can explain it to a customer in a minute.
How can a service idea be visualised?
A service can be made visible as a customer journey, a service description, a mockup, a presentation page or images of the service situation. The goal is that customers understand what they get before the service is built.